LOAD THE

With ROOT’s technology and expertise,
we cultivate the future of the
agricultural machinery industry.

CI

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PRIMARY IDENTITY

Logo

Primary identity is the most basic and representative symbolic element that integrates the image of ROOT. Special caution is required when using our primary identity as it is the most pivotal visual and legal asset that implicitly connotes our future vision. Exercise caution when using the primary identity.

If there are any issues regarding the use of the primary identity, please consult with the Brand Management Department.

Using the primary identity under the stipulated size is prohibited for legibility and visibility.

With Slogan

root load the future root load the future

Details of Primary Identity

COLOR GUIDELINE

Color representation follows the spot color printing and is produced based on the Pantone color specified in the manual.

C, M, Y, and K process colors can be used as a substitute for digital printing.

Appropriately utilize CMYK and RGB color codes when applying the color on the website.

Main Color

cmyk 0 100 100 0 pantone 199c rgb 255 0 0 hex codes #ff0000 cmyk 100 100 100 100 pantone black rgb 0 0 0 hex codes #000000

Sub Color

cmyk 0 0 0 15 pantone cool gray 2c rgb 220 221 222 hex codes #e3e3e3e3 cmyk 20 30 70 15 pantone 872c rgb 192 163 b83 hex codes #c0a353 cmyk 0 0 0 40 pantone 877c rgb 181 181 181 hex codes #b5b5b5 cmyk 0 0 0 15 pantone cool gray 2c rgb 220 221 222 hex codes #e3e3e3e3 cmyk 20 30 70 15 pantone 872c rgb 192 163 b83 hex codes #c0a353 cmyk 0 0 0 40 pantone 877c rgb 181 181 181 hex codes #b5b5b5