PRIMARY IDENTITY
Logo
Primary identity is the most basic and representative symbolic element that integrates the image of ROOT. Special caution is required when using our primary identity as it is the most pivotal visual and legal asset that implicitly connotes our future vision. Exercise caution when using the primary identity.
If there are any issues regarding the use of the primary identity, please consult with the Brand Management Department.
Using the primary identity under the stipulated size is prohibited for legibility and visibility.
With Slogan
Details of Primary Identity
COLOR GUIDELINE
Color representation follows the spot color printing and is produced based on the Pantone color specified in the manual.
C, M, Y, and K process colors can be used as a substitute for digital printing.
Appropriately utilize CMYK and RGB color codes when applying the color on the website.